Secret Society of Designers

Secret Society of Designers

Secret Society of Designers featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Paul Robb
Type Specimen
Friday, 21 March 2025

SP Saffron Grotesk

Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents a shifting contemporary aesthetics. The specimen is divided into sections, with ring binder posters inside the pack.

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Paul Robb
Typeface
Thursday, 20 March 2025

Type Specimen Alskar

Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A4) and presents the typeface with a modern feel and experience.

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Thomas von Kummant
Illustration
Wednesday, 19 March 2025

Gung Ho

Gung Ho is an Americanism derived from Chinese and means "motivated, committed and working together in harmony". Over the years it took on different meanings, e.g. in World War 2 it was used by the Marines in the Pacific as a battle cry. In this story Gung Ho is a slang term for "hot" heated and overzealous, without regard of losses. The synergy of aesthetics and narration supports the tone of the scenario and the perspective on the events from the point of view of teenagers. The image captures the moment of menacing danger, youthful courage and pure released teenage adrenalin.

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Siwei Lai
Brand Integration
Tuesday, 18 March 2025

Tsubasa.Y

Tsubasa.Y is a vintage selection shop, that in the piles of clothing of different times, looking for the exclusive taste of different self, constantly experimenting and merging, producing a fashion sound that this generation has never had before, just like the name of Tsubasa (wing), leading the ancient fascination to fly in the different clothes between the texture and the story. This case packs the shop's identification, packaging, and print design.

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QUAD studio
Shenzhen Super Headquarter
Monday, 17 March 2025

Megalopolis X

Megalopolis X will be the new center in the heart of the greater bay area, close to the border between Hong Kong and Shenzhen. The master plan integrates architecture with pedestrian networks, parks and public spaces. Above and below ground transportation networks are being planned by maximizing connectivity in the city. A below ground sustainable infrastructure network will provide systems for district cooling and automatic waste treatment in a seamless manner. The aim is to establish a creative master plan framework of how cities will be designed in the future.

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Laurent Hainaut
Branding and Design
Sunday, 16 March 2025

Zacapa Reserva Limitada 2019

forceMAJEURE Design was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, designers blended washes of colors and textures inspired by the lush Guatemalan landscape. The petate band, as well as the Master Blender’s signature band with tasting notes, are recreated on the canister in a gold graphic interpretation.

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Design team of the day
Special Coverage
Friday, 14 March 2025

World's greatest design teams.

Sometimes you need a very big team of talented designers to come up with truly great designs. Everyday, we feature a distinct award-winning innovative and creative design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide. Get inspired by the original works by grand master designers.

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ABOUT ME

Secret Society of Designers focuses on fashion, apparel and garment design, graphics, illustration and visual communication design, idea and conceptual design, futuristic design, and limited edition and custom design.

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