Secret Society of Designers

Secret Society of Designers

Secret Society of Designers featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Gung Ho

Gung Ho is an Americanism derived from Chinese and means "motivated, committed and working together in harmony". Over the years it took on different meanings, e.g. in World War 2 it was used by the Marines in the Pacific as a battle cry. In this story Gung Ho is a slang term for "hot" heated and overzealous, without regard of losses. The synergy of aesthetics and narration supports the tone of the scenario and the perspective on the events from the point of view of teenagers. The image captures the moment of menacing danger, youthful courage and pure released teenage adrenalin.

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Tsubasa.Y

Tsubasa.Y is a vintage selection shop, that in the piles of clothing of different times, looking for the exclusive taste of different self, constantly experimenting and merging, producing a fashion sound that this generation has never had before, just like the name of Tsubasa (wing), leading the ancient fascination to fly in the different clothes between the texture and the story. This case packs the shop's identification, packaging, and print design.

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Megalopolis X

Megalopolis X will be the new center in the heart of the greater bay area, close to the border between Hong Kong and Shenzhen. The master plan integrates architecture with pedestrian networks, parks and public spaces. Above and below ground transportation networks are being planned by maximizing connectivity in the city. A below ground sustainable infrastructure network will provide systems for district cooling and automatic waste treatment in a seamless manner. The aim is to establish a creative master plan framework of how cities will be designed in the future.

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Zacapa Reserva Limitada 2019

forceMAJEURE Design was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, designers blended washes of colors and textures inspired by the lush Guatemalan landscape. The petate band, as well as the Master Blender’s signature band with tasting notes, are recreated on the canister in a gold graphic interpretation.

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Hybrid Beauty

The design of Hybrid Beauty collection is to use the cuteness as the survival mechanism. Founded cute features are ribbons, ruffles, and flowers, and they are remade by traditional millinery and couture techniques. This recreates old couture techniques to modern hybrid, which is romantic, dark, but also eternal. The whole design process of Hybrid Beauty promotes sustainability to create timeless designs.

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Broken Sovereign

This graceful outfit is designed with Tang Dynasty and Malaysian Chinese culture in mind. As they all know that Malaysia is a multi-racial country, so this outfit is tailored to specifically reflect the problem in their society. Nowadays, some of Malaysian Chinese don’t even know how to speak Chinese, or even write their own name in Chinese. So in this collection, the outfit is telling them never to forget their mother tongue and most importantly, who they are and what they represent.

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