Secret Society of Designers

Secret Society of Designers

Secret Society of Designers featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Flatter Your Body

In her collection, Flatter Your Body, Yunji Lee presents a revamped version of corsets. Using angles and optical illusion, the designs alter the shape of any figure without the discomfort of original corsets. This collection consists of unbalanced and oversized versions of classic items such as suits, tailored jackets, and dresses with menswear elements. Most compelling is the light-weight wool dress, with straps that can be adjusted around the bust, waist, and hips to flatter the body. It seems that even the word fitted can take on a whole new shape.

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Happetsy

The Brand Identity is built in a specific way to evoke positive feelings in the customers. The visual concept is based on simplicity and in the playful game of the old-school retro style with elements of modern. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean layouts, and sans serif typeface are framing the retro brand look with a professional, modern touch. This unique approach creates a functional design that resonates with the target audience and represents the company's values - trust, commitment, and happiness.

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Imagine

Imagine meditation and yoga center: the objective of design for the brand was to use shapes, colors and design technique inspired by yoga poses, elegantly designing the the interior or the center offering visitors a peaceful experience to renew their energy. Therefore the logo design, online media, graphics elements and packaging was following the golden ratio to have a perfect visual identity as expected to help the visitors of the center to have a great experience of communication through art and design of the center. The designer embodied the experience of meditation and yoga the design.

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Platanus

Platanus is a psychiatric practice in Brazil. This brand represents humanized medicine, connected with the origin of medical education. More humanity, under a platanus tree, this is the concept of the logo and symbol. The visual identity system has its own font, graphics and all elements were designed exclusively for the brand.

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PepsiCo Foundation

The objective of the project was to build an engaging, powerful and attractive identity system that captures the pillars of PepsiCo Foundation and celebrates the positive impact its work has in people and the world and reflects the human power behind it. The foundation demonstrates with acts the commitment to add the best of PepsiCo employees to make a difference to be a foundation that fuels change by empowering their communities to strengthen the elements of a system sustainable food food security, access to water and economic resilience.

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The Book That Grew

This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare – a truly powerful number that will massively improve the sustainability of even the most efficient farm.

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