Secret Society of Designers

Secret Society of Designers

Secret Society of Designers featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Rotary Sans

Rotary Sans is an OpenType sans-serif typeface with geometric structures and slight shape variations. It includes pear-shaped ink traps that aid legibility and add a distinct visual element. The typeface provides a full Latin glyph set, plus alternative characters and ligatures, for various typographic uses. Its design emphasizes clarity and consistency, suitable for contexts such as branding. Rotary Sans comes in multiple weights and styles, usable in both digital and print formats where legibility and uniform appearance are needed.

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Anthropology Chinese Textbook

This is a key textbook in American universities, covering research methods, human evolution, and cultural development. The cover blends the letter A with the Chinese character for human, featuring an ape's leg and a modern human's leg to symbolize evolution and East-West fusion. This minimalist design highlights humanity's journey from primitive to modern, emphasizing growth in self-awareness and cultural development.

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Texture Maker

Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects the mission to create standout products with clients. Through months of in depth discussions with external branding teams, it highlights the ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.

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Omar Khayyam

To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.

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Huazolo Aphrodites

This project consisted of working together between the indigenous embroidery master craftsmen of Oaxaca Mexico and the designers, creating designs that integrated identity, symbology, and techniques of indigenous communities with the designers vision in a contemporary fashion product. By merging ancestral methods such as zero waste with modern aesthetics, the project highlights the cultural significance of the artisans’ work while providing economic opportunities and showcasing the beauty of their craft in the contemporary design landscape

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Leopitorca

Leopitorca's design features a harmonious blend of stylish aesthetics and practical functionality tailored for winter sports enthusiasts. Each garment is crafted with advanced technical fabrics that deliver exceptional warmth, breathability, and durability, ensuring optimal performance on the slopes. It incorporates dynamic visual elements while maintaining a sleek silhouette, allowing users to navigate winter environments with confidence. It strikes a balance between performance and contemporary style, enabling individuals to enjoy their time while looking effortlessly chic.

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