Secret Society of Designers

Diana Sokolic

Bracelet

Sunday, 24 August 2025

Fred

There are many different kinds of bracelets and bangles: designers, golden, plastic, cheap and expensive… but beautiful as they are, they all are always simply and only bracelets. Fred is something more. These cuffs in their simplicity revive the noblesse of old times, yet they are modern. They can be worn on bare hands as well on a silk blouse or a black sweater, and they will always add a touch of class to the person wearing them . These bracelets are unique because they come as a pair. They are very light which makes wearing them omfortable. By wearing them, one will shurely be noticed!

Laura Ferrario

Visual Identity

Saturday, 23 August 2025

Le Coffret - Chambres D'Hôtes

Le Coffret is a charming design bed and breakfast in the heart of Valle d'Aosta. The project was conceived in absolute respect of the authentic style: therefore the stone walls, wooden beams and antique furniture. A circle symbolizing the sky over the triangle representing the mountain, where the B&B is located, from the idea of the ascent of man into the sky. An Onciale font revised in a modern version to remember the Celtic origins of the Valley rightly balances and supports a strong and important symbol to finally obtain a logo that is easy to identify and easily catches the eye.

Lei Wang

Placard

Friday, 22 August 2025

Culture to Technology Identity

In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.

SonyMusic Solutions inc.

Op Art

Thursday, 21 August 2025

B. League All-Star Game 2023

B. League is Japan's premier basketball league. Op art is an abstract painting calculated to create a special visual effect. Each square depicts a visual image related to basketball, as well as buildings and landmarks that symbolize Mito, the host city. The animation is so dynamic that the eye cannot keep up. The audience was drawn into an exciting immersive experience. The level of basketball in Japan has evolved dramatically in recent years, and the league has seen a dramatic increase in attendance, as well as the demand for high quality in key art and venue production.

CHUNSHENG SHI

Exhibition Visual Identity

Wednesday, 20 August 2025

Guangzhou Academy of Fine Arts

The 2024 visual identity system for the Guangzhou Academy of Fine Arts School of Visual Design transmutes ceremonial flags into proto architectures of design speculation. By weaponizing the flag's inherent dialectic, simultaneously serving as ideological docking stations for collective visioning and speculative incubators for disciplinary subversion, this framework repositions GAFA as a generative node within global design's epistemic evolution.

Paul Robb

Typeface

Tuesday, 19 August 2025

Aisling Sans

Aisling sans-serif typeface presents a fresh, modern reinterpretation of classic typographic traditions. Its generously proportioned letterforms strike a delicate balance between contemporary design sensibilities and typographic principles. Defined by subtle curves and distinctive shapes, Aisling has a restrained yet confident character. Prioritizing clarity and legibility, it is a versatile choice for a wide range of applications, from print to digital media, where both visual appeal and functional readability are essential.

Design interview of the day

Special Coverage

Sunday, 17 August 2025

Design interview of the day

Read the latest interviews and conversations on design, creativity and innovation between design journalist and world-famous designers, artists and architects. See latest design projects and award-winning designs by famous designers, artists, architects and innovators. Discover new insights on creativity, innovation, arts, design and architecture. Learn about design processes of great designers.