Secret Society of Designers

Secret Society of Designers

Secret Society of Designers featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Omar Khayyam

To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.

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Huazolo Aphrodites

This project consisted of working together between the indigenous embroidery master craftsmen of Oaxaca Mexico and the designers, creating designs that integrated identity, symbology, and techniques of indigenous communities with the designers vision in a contemporary fashion product. By merging ancestral methods such as zero waste with modern aesthetics, the project highlights the cultural significance of the artisans’ work while providing economic opportunities and showcasing the beauty of their craft in the contemporary design landscape

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Leopitorca

Leopitorca's design features a harmonious blend of stylish aesthetics and practical functionality tailored for winter sports enthusiasts. Each garment is crafted with advanced technical fabrics that deliver exceptional warmth, breathability, and durability, ensuring optimal performance on the slopes. It incorporates dynamic visual elements while maintaining a sleek silhouette, allowing users to navigate winter environments with confidence. It strikes a balance between performance and contemporary style, enabling individuals to enjoy their time while looking effortlessly chic.

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HarvardXR 2024

Extended Intelligence uses generative design to create a dynamic visual identity reflecting AI and XR. With procedural generation in C4D, randomized pixel matrices integrate AI and XR, reinforcing the conference's themes. This scalable system adapts across digital screens, signage, and print materials. A structured color palette differentiates participant identities, ensuring clarity. By leveraging generative techniques, the identity embodies innovation and future focused design.

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Grovehood Collective

Grovehood Collective partners with earth friendly boutique farms to create a transparent extra virgin olive oil brand in the Netherlands. The visual identity balances tradition and modernity, emphasizing authenticity and traceability. A vintage inspired label with custom cut details and refined typography reflects craftsmanship and shows all the details of olive origin. The olive with orbits symbol honors the dedication of family run farms whose world turn around this fruit, while an earthy color palette highlights the products natural origins, forming a cohesive packaging system.

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Arrival Training

Arrival is an online training planner and tracking service for amateur runners. The logotype visually hints at the duality of the wordplay between Arrival and A Rival, through the positive-negative trick of the R letter. The slanted typography adds dynamism and movement to the design. The unique angle of the logotype is reflected across the visual identity, determining the illustration style, the structure of icons, and the layout arrangements.

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