Secret Society of Designers

Secret Society of Designers

Secret Society of Designers featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Who's That Eating

This interactive pop-up book follows seven animals enjoying their favorite snacks, each with a 3D pop up fold showcasing their distinct eating style. Each pop up was designed with a single page cut out, and a second backing page revealing the inside of each mouth and adding structural integrity. This simple design, combined with paper collage illustrations, brings life to each animal. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.

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Woonwaard

Woonwaard is one of the largest housing corporations in the Netherlands with a large number of social rental homes. Our DNA program showed that the new identity had to be modern, yet serious, and radiate peace and serenity. The identity also had to represent the diversity and inclusiveness of the tenants and the positive aspects of renting. The designers also wanted the organization's passion to shine. The result is a unique colorful identity system, which plays an important role for the diversity and inclusiveness of its tenants.

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Math Alive

Dynamic graphic motifs enrich the learning effect of math in the blended learning environment. Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become whiz kids in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics. The challenge was to balance the fun and engaging setting for the target audience with professionalism as an educational technology brand.

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Primary Residence

Primary Residence is an alphabet design that represents abstract architectural forms in typography with three primary colors: red, blue, and yellow. The inspiration originally came from the Bauhaus movement. That was also inspired by the design of stairs and windows from different parts of the world. Each letter and number represents a small part of the buildings without any apparent entry or existence. The stairs, windows, and geometric shapes are dedicated to the Bauhaus architectural style and minimalism, with the primary goal of blending the form and identities of the structure together.

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Gong

The Gong bar cabinet has two sliding doors made of handmade palisander wood marquetry revealing three wooden shelves, dimmable lighting fixed behind mirrored back panel. The round cabinet box is painted black inside and outside. One tempered black glass shelf at the bottom of the cabinet, serves as a structural element enhancing the stability of the cabinet and creates additional storage space. The structure of the cabinet is made of fully loaded brass profiles. The cabinet offers spacious storage space for the battles and glasses. The light turns on automatically when the doors open.

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Bengalas

The walking sticks are made to perfection of best quality red or white oak. Handles can have a C shape or a T shape. Walking sticks for men have a diameter of 25 mm; walking sticks for women are a little slimmer: 22 mm of diameter. The oak is FSC certified. All the handles of the walking sticks are reinforced with jacaranda paulista (Machaerium villosum), a Brazilian native wood. The walking sticks are finished, basically, with tung oil. The replaceable tips are made of aluminum and laminated rubber.

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