Secret Society of Designers

Secret Society of Designers

Secret Society of Designers featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

HUCKS SERIF

Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif's design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.

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Boluo Dan

Boluo Dan is a millennium temple fair, recognized as one of the national intangible cultural heritages. The logo integrates traditional symbolic elements such as the main architecture of the South Sea Temple and the Chinese character Nan, alongside locally distinctive totems, extending the brand's artistic application. It incorporates the Eastern philosophical concept of Heaven as round and Earth as square, embodying both traditional charm and contemporary essence, effectively promoting the dissemination and development of folk culture.

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X World

This work combines the palace lantern craft of China's intangible cultural heritage, using rosewood pear as the bone and silk gauze and glass as the coat. The combination of iron wire skeleton and silk gauze is both light and flexible, and layers of exterior insect skeleton are constructed on the human body. It's beautiful and fragile, flimsy and tough, and it shows the X-ray world of life.

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Olympic Sun

A fully illustrated book about a trip to the Olympic Games in Tokyo 2021. Where a young boy, and his mother, visit the arena and fall in love with the variety of sports it offers and is blown away by all the inspirational athletic performances. At the end of the event, he leaves with happy memories and lessons that will help guide him to a better future full of achievements and put him on the path to success. The book features some of the most memorable athletes in the history of the Olympic games, using vibrant and dynamic illustrations in a playful and eye-candy coloring style.

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Biblioteche di Roma

A new brand and a new identity for Istituzione Sistema Biblioteche di Roma to reflect the open and accessible essence of Rome's public libraries network. In this new identity the book, already familiar from the historic logo represented by a closed book resting on its side, it is now an open book, a symbol of accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.

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Container

This is an electronic music album with the theme of human and philosophy, mind and body. As the theme of this design, the visual combines classical aesthetics, philosophy and modern electronic music. The various natural elements are combined into a chaotic image, the classical style is boldly used, and then the realistic images are matched to create the final scheme.

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