Secret Society of Designers

Secret Society of Designers

Secret Society of Designers featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Menghao Zeng
Brand Identity
Tuesday, 18 June 2024

Xuannao Master Cha

Introducing Xuannao Oriental Daqi Tea enticing Chinese consumers with sparkling tea. Drawing inspiration from Chinese Qigong and the cherished panda, the logo grounds the brand in local culture, bridging any cultural gaps and visually blending tea with bubbles. Chinese virtues like courage, magnanimity, and confidence are metaphorically mirrored in the bubbles of sparkling drinks, encapsulated as Daqi, signifying generosity and inclusivity. Thus, a sparkling tea tailored to the eastern taste buds emerges. In the east, perhaps, sparkling water could be known as Daqi Tea.

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xuechen chen
Community Center
Monday, 17 June 2024

The Folding Boat

The Folding Boat, located along the shore of the Harlem River, is a multifunctional space serving as a rowing facility for the community college, a small library, and a museum dedicated to sport rowing. Featuring a folded metal roof, this structure defines its interior space by seamlessly blending walls into ceilings. Positioned at the convergence of historical and modern districts, the meticulous placement of elements respects programs, circulation, and the urban landscape.

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Wu yao
Illustrations
Sunday, 16 June 2024

Dream Collection

This project is an illustration for GeziWo Park. The whole illustration is divided into three different styles parts. How to unify the styles of the picture is the challenge of project. Taking "Night of Fantastic Animals" as the first part, the moonlight illuminates the mysterious forest, with many birds flying through it. The huge light source breaks the tranquil scene, as if it is the key to a fantasy journey. The second part is "Dream", with many colors covering the whole picture, The mermaid elves are swimming in the blue ocean.

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Wu yao
Illustrations
Saturday, 15 June 2024

Trip of Tea

The two illustrations combine the two routes of tea transportation in China's history, namely the "Tea Road of Ten Thousand Miles" and the "Maritime Silk Road", using horses as envoys and running through the route of the Ten Thousand Li Tea Road. Every time they arrive in a city, local characteristics are integrated, and the image of horses is also different, mainly reflected in the form of horses and the patterns on their saddles. The pattern on the saddle will change according to the urban characteristics of the destination city.

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Meng Shenhui
Brand Identity
Friday, 14 June 2024

Remaking Art

The Brand logo combines R and A into a symmetrical design, echoing a reflection in water and embodying the brand's transformation theme. Its interwoven lines reinforce the mirroring effect and are central to the visual, symbolizing integration. The VI system employed uses lines to shape its image across printed materials, products, and spaces, aiming to convey the values of cultural rejuvenation and artistic reimagination. This visual strategy reflects the brand's dedication to both heritage and innovation, with each design element representing a continual renewal in line.

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Yishu Yan
Multi-wear Fashion Collection
Thursday, 13 June 2024

The Opposite

The Opposite, a unisex fashion knitwear collection, aims to create a new concept of modern garments with multiple wearing methods. It features the zero-cut, zero-waste, highly adaptable, flexible wearability and longevity of the design through highlighting sustainable design thinking and digital design attributes. It intends to explore the process of confrontation and cooperation between contradictory elements through the development of flexible knitted structures and changeable garment constructions.

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Secret Society of Designers focuses on fashion, apparel and garment design, graphics, illustration and visual communication design, idea and conceptual design, futuristic design, and limited edition and custom design.

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