Happy Olive Tree
Happy Olive Tree's rebranding introduces a vibrant, modular identity system called Happy Salads, inspired by organic food. Designed to reflect the natural richness of ingredients, this system allows elements to be mixed and matched like a salad, creating endless design possibilities. With 50 percent of Australians being of overseas ethnicity and valuing organic food, the playful rebrand aims to differentiate from dull competitors, offering a joyful visual identity that communicates consistently across various media platforms.
Continue reading
